Van Mildert is a fashion retailer established in 1996 that sells with high end luxury clothing brands. The company opened a new branch in the Metro Centre at Gateshead. The brief was to create an eye catching 'coming soon' graphic to raise awareness to the thousands of passers by for the arrival of a new luxury fashion destination.
The use of large, cropped imagery and oversized type, mixed with the recongisable brand logos, creates a dynamic and vibrant shop hoarding.
Similar graphics were used in the old unit directing customers to the new site.